From the stadium to the streets: A programmatic branded content format brought together Youtuber and Freekickerz member Max and Germanys best urban football spots.

From Frankfurt via Munich, Düsseldorf, Cologne, Hamburg to Berlin, Max got support from local football kids and adidas Football assets along the six episodes- including Champions League winner David Alaba. The content was rolled out in a multi-channel content series including Facebook, Instagram, Instagram Stories and Snapchat.

Episode 1 / Frankfurt

Episode 2 / Munich

Episode 3 / Düsseldorf

Episode 4 / Cologne

Episode 5 / Hamburg

Episode 6 / Berlin

Agency:
Jung von Matt/SPORTS

Published:
2016

My Role:
Executive Creative Director