Intersport—
I run VR you
VR Experience & Social Media Campaign
"I run VR you" let a paraplegic ex-runner run again through the use of virtual reality.
„I run VR you“ turns the motto of Red Bull's worldwide "Wings for life" charity runinto reality: Running for those who can't.
"I run VR you" gave Michael Wiese, a paraplegic ex-runner, the opportunity to run again as if he was on the track himself, thanks to a 360° live feed broadcasting on to a pair of VR goggles.
Read more on RedBull.com
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