adidas—
The UCL Trophy Home Tour
Brandet Content & Social Media Campaign
In 2015 Berlin Hosted the UEFA Champions League Final and adidas brought the trophy home - right into the living rooms of the biggest fans.
Together with German rap icon Eko Fresh, adidas reached out to the masses searching for apartments to host the trophy during its stay in Berlin. Fans responded with 15 second Instagram videos introducing themselves and their homes. But the trophy didn't came alone. It was accompanied by surprise appearances of football stars like Lukas Podolski, Ilkay Gündogan and Andre Schürrle who also wanted to check out the holy grail of football.
Content was played out as short and longer format videos across adidas key social channels including Facebook, YouTube and Instagram.
Original films:
Episode #1
Episode #2
Episode #3